About us
Two friends. One problem. One idea.
IRONHOLD didn't start in an office. It started at the gym, between sets, with two people who train.
Where it started
From Kalmar, with the gym as a second home
We are two friends from Kalmar in Småland, Sweden. What we have always had in common is training. The gym, strength training and fitness have been a natural part of our lives for as long as we can remember.
We spend a lot of time at the gym. It's where we clear our heads, set new goals and feel that what we put in actually gives something back.
The problem
Where do you put your stuff?
The more sessions we did, the more often the same thing bothered us. A problem most people who train will recognise.
The water bottle ended up on the floor. The phone was somewhere among the weights and equipment. Keys and other small things took up space, got in the way or went missing right when we needed them.
It sounds like a small thing. But when you want to stay focused on your session, it's exactly the small things that get in the way.
”We started thinking about how we could make the gym experience a little easier and smoother.”
The idea
The answer was already in the gym
The solution had been all around us the whole time. Racks, machines and frames are built from metal. If storage could sit there, everything you need would be close at hand instead of on the floor.
That's where our idea was born. A smart, practical gym bag with a strong magnet that easily attaches to the gym's metal frames and other magnetic surfaces. The water bottle, the phone and the small things gathered in one place, close to you the whole session.
Who we are
Two regular guys building something of our own
We're not a big company with a long history behind us. We're two regular guys with an idea, a shared passion and the ambition to build something of our own.
Everything we do starts with one simple question: would we want this with us at the gym? If the answer isn't an obvious yes, it isn't good enough.
What we stand for
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Made by people who train
We create what we ourselves have been missing at the gym.
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Function first
Every pocket and every detail should serve a purpose during your session.
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Honest from the start
We don't promise more than the product delivers. It should speak for itself.
Our vision
Every session a little easier. A little better.
We want to create smarter solutions for everyone who trains, whether you've just started or have been at it for years. No big words, just gear that makes a difference where it matters.
IRONHOLD MagBag is our first step. Thank you for being with us from the start.
Two friends from Kalmar
See IRONHOLD MagBag